Seth Godin - An abundance of caution

An abundance of caution | Seth's Blog

"Please don’t avoid appropriate caution. It matters to you and to the community. But seeking reassurance and peace of mind by trying to drive risk to zero doesn’t get you either one of them."

I agree with Seth Godin - to a limited extent.  The human race would never have advanced from a constant state of merely surviving, if it wasn't for the risk takers. Those who try something different from "... but that's the way that it's always been done".

However, there are ways to mitigate your risk without missing out on the opportunities that cross our paths.  If it's financial risk that concerns you, put your business structures in place before you take that leap of faith.  It serves no purpose to try and erect a safety net after you have already jumped.

Follow this LINK to obtain more information.

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